Search engines
You compete for a position
- Ten results, and the click goes to the top few
- Keywords and links decide the order
- Being second still earns traffic
- You can watch your rank move
Technical SEOLocal searchContent
Search & AI Visibility
Be the answer, not a result.
Technical SEO, plus the newer work of making you easy for AI assistants to name when someone asks what you do.
What changed
Two different games, one foundation.
A growing share of the questions your customers used to type into a search box now goes to an assistant. The structural work that helps a site rank is the same work that lets a model read it and cite you, so we do both.
AI assistants
You compete to be quoted
- One answer, citing two or three sources
- Clear claims and clean structure shape who gets quoted
- Uncited means invisible
- You have to go and ask to find out
AEO & GEOStructured dataEntities
Machine-readable
Machines skim your paragraphs. They read this.
Every page we ship carries structured data: a block of code that tells machines plainly what the business is, what it offers and where it operates. Without it, a crawler has to guess.
The block here is lifted from the structured data on the page you’re reading. Paste it into the Schema.org validator and it passes.
// lifted from this page{ "@context": "https://schema.org", "@type": "Service", "name": "Search engine and AI visibility optimisation", "provider": { "@type": "Organization", "name": "JS Digital" }, "areaServed": "GR"}
What you get
Found by people, read by machines.
Technical SEO
Crawlability, indexation, speed, internal structure. The unglamorous layer everything else depends on.
Answer engine optimisation
Pages written and structured so assistants can quote them, with clear claims, plain definitions and facts they can check.
Structured data
Schema markup so machines read your services, locations, reviews and prices as data instead of guessing from prose.
Local search
Google Business Profile, map presence and a steady stream of reviews. That’s what turns being listed nearby into being chosen.
Content & entity strategy
What to write, in what order, so the site builds authority on a subject instead of scattering keywords.
Reporting that says something
What changed, what it did and what’s next, in a few pages you’ll actually read.
Swipe →
How it works
Audit, fix, publish, measure, repeat.
- 01
Audit
A full technical and content crawl, plus a record of how assistants answer questions in your category today.
- 02
Fix
Structural problems first: indexation, speed, schema, internal linking. Fixes here keep paying off.
- 03
Publish
Pages written to be cited, such as definitions, comparisons and real answers to what your buyers ask.
- 04
Measure
Rankings, traffic and enquiry quality, plus whether assistants have started naming you.
Then round again, starting from what the last round taught us.
Questions
Including the one nobody answers straight.
What is the difference between SEO and AI visibility?
SEO is about whether you show up in a list of results. AI visibility is about whether an assistant names you when someone asks it a question. The technical groundwork overlaps, but the content work doesn’t.
Can you guarantee a first-page ranking?
No, and nobody honest can. Search engines don’t sell ranking positions and don’t take instructions from agencies. What we can guarantee is the work: the audit, the fixes and the measurement that shows what moved.
How long before anything changes?
Technical fixes can show up within weeks. Content and authority work takes months. We’ll show you the trend line rather than one flattering number.
Do we need to publish content constantly?
No. A few pages that answer real questions precisely tend to do better than a blog nobody reads. We’d rather write six pages that get cited than sixty that don’t.